Will mobile commerce take over in 2009? Will consumers continue to browse online and shop offline … or will it be the other way around? What new uses for social networking sites will retailers find in the New Year? These and other burning questions are the subject of Guidance’s recently-released article on the hottest new trends for online retail and technology.
Here’s a preview of what’s covered in the article:
- Mobile will NOT be the killer app for eCommerce… at least not as a shopping channel in and of itself. But it will become hugely useful as a companion to both online and offline shopping.
- Commerce will become even more collaborative. Social commerce enables interaction among shoppers in a variety of forms, while collaborative commerce takes it to the next level by enabling “the group” to purchase together, or have a say in product development.
- Use tweets to capitalize on buzz. Merchants will use Twitter to let consumers know about inventory levels for hot items.
- Corporations will “become” social. Larger companies will bring social networking in-house.
For the full report (including more detail about the predictions mentioned above), visit http://www.guidance.com/images/docs/predictions.pdf.